| Customer communication is serious business and the tools and terms of communication have some appropriately serious acronyms and names:
“CRM” - Customer Relationship Management
“P2P” networking - Peer to Peer networking
“WHUT” - WiFi Holographic Universal Testmarketing (ok, we made that one up).
We’d like to add one more name to this important list:
“SMILE” messages - Send Me Interesting Lighthearted & Entertaining messages
In the serious world of business communications, sometimes your most powerful tool can be a smile or a laugh. The Association for Psychological Science highlighted a recent university study that looked at the attention and retention of academic content by university students. |
The results indicated that both retention and attention increased significantly if the professors used humor in their lectures. Imagine that same effect on your customers and your business! Successful businesses always make sure that customers and clients have a positive experience with their company. So how can you make sure your customer’s relationship with you is always upbeat and positive?
Humor can be the key. A professional light-hearted approach to your communication will get your customers’ attention, keep it positive and, and even help put them in the mood to purchase your products and services. Being fun to do business with results in doing more business. In contrast to the typical dry business transactions of automated operators and stale corporate pitches, a humorous message is a breath of fresh air and adds personality to your customer communications.
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